I have had the privilege of reading hashtag#UsingBehavioralScienceinMarketing by Nancy Harhut and it’s truly an extraordinary work. I have discovered a whole new perspective on hashtag#marketing esp. hashtag#B2B side of it as that is my focus area. What makes this book exceptional is its approachable format with bite-sized chapters filled with real-life examples and case studies drawn from Nancy’s own extensive experience. A good number of examples from the hashtag#insurance industry particularly resonates with me given our effort as Instaful Solutions on delivering simple insurance in hashtag#B2B2C setting. While I have read through the book once, I now find myself using it as a reference guide and applying its teachings to my work frequently. Kudos to Nancy for such an insightful contribution! 👍👍